Message From Chairman

In 2024, it was another year of challenges in the company’s business operations. It was a year of organizational changes aligned with the business strategy. MOONG Pattana International Public Company Limited (“the Company”), remained committed to creating sustainable growth and profits for its shareholders continuously, while also prioritizing the care of stakeholders throughout the company’s value chain. This reinforces the mission “Celebrate Life’s Daily Moments” by delivering quality products and services that truly meet consumer needs.

The company continues to focus on improving every process to enhance efficiency, reduce resource wastage, and manage potential risks. New products under the company’s brands are being introduced in line with the company’s strategy. Managing relationships with customers, partners, and stakeholders is also a key focus.

Employees and management continue to collaborate in various projects aimed at conserving, preserving, and reducing energy consumption to address the impacts of climate change. The Company has also developed IT systems and initiated the use of AI in its operations to improve efficiency, reduce operational costs, and enhance data management and sales management. In 2024, the company increased its IT investment by 40% compared to the previous year.

The Board of Directors, management, and employees dedicate their efforts to meeting the expectations of customers, partners, and stakeholders to maintain its customer base and market share in the highly competitive consumer goods sector, which has been affected by reduced purchasing power, rising living costs, and declining birth rates. The company’s management is alert to these challenges and has adapted plans to manage sales operations efficiently and flexibly in such circumstances. In 2024, the company had total sales revenue of 786 million baht, a slight increase of 1.6% from the previous year, with a net profit according to the equity method of 35 million baht, a decrease of 13.5%. This decrease is due to the company’s investment in brand development and IT projects aimed at improving operational efficiency. However, the Company has maintained profitability for the 16th consecutive year since being listed on the Stock Exchange of Thailand.

In addition to its commitment to sustainable growth and profits, the Board of Directors and management also prioritize their role in governance to ensure sustainability, including a strong stance against corruption and fraud. The company is a member of the Thai Private Sector Anti-Corruption Coalition (CAC) and has been rated with a 5-star CG score (excellent), reflecting the board’s, management’s, and employees commitment to continuous improvements in corporate governance. This has led to the company receiving the SET ESG Rating at level A for the second consecutive year, which is a source of great pride. The Company will continue to uphold its sustainable business practices.

The Company also promotes and supports activities to create shared value in society and manage environmental matters. Activities in 2024 included:

  • MOONG Doing Good, Planting Forest Project: planting 10 rai of trees to increase green spaces in the Ban Than Lam Yai community, Phayuha Khiri District, Nakhon Sawan Province, in collaboration with Thai Pigeon Co., Ltd.
  • Donating Pigeon products and essential supplies to flood victims at the Bangkok Metropolitan Administration.
  • The “Share Time, Share Happiness” project, where employees worked to bring joy and improve the quality of life for communities, including:
    • The Special Needs Child Welfare Center at Wat Huai Moo, Ratchaburi Province.
    • The Senior Citizens Club in Tak Fa District, Nakhon Sawan Province.
    • The Mahawong Temple Community Child Development Center, FORDEC Foundation, Samut Prakan Province.

Lastly, on behalf of Moong Pattana, I would like to thank our shareholders, partners, customers, and all stakeholders for always trusting and ontinued support.

I firmly believe that the Board of Directors, management, and employees will continue to focus developing sustainable business value responsibly alongside society, communities, and the environment, to ensure excellent performance and sustained growth everlastingly.

Mr. Sumeth Lersumitkul

Chairman of the Board